Celeb chef Nick DiGiovanni and MrBeast are teaming up for a partnership you possibly can actually feast your eyes on.
DiGiovanni, 29, was introduced as an official model associate of Feastables on Saturday, June 28, showing in a YouTube video alongside Feastables founder and YouTuber Jimmy Donaldson, higher often called MrBeast.
“Nick DiGiovanni is now an official Feastables associate as a result of he believes in our mission to supply chocolate ethically and someday recover from 1,000,000 children out of kid labor,” MrBeast solely instructed Us Weekly in an announcement. “Welcome to the workforce Nick!”
First based by MrBeast in 2022, Feastables has grow to be wildly fashionable for its chocolate bars, that are made utilizing ethically sourced cocoa. The model solely makes use of 100% Fairtrade licensed cocoa in its merchandise, an unusual high quality of fashionable chocolate manufacturers — however they’re trying to change that.
Creators are persevering with to rack up the {dollars} in 2025. In a Monday, June 16, report, Forbes pulled again the curtain on the 50 richest creators throughout social media — that’s, Instagram, TikTok and YouTube — who earned an estimated $853 million. The outlet famous that the quantity just isn’t counting the hundreds of thousands in […]
At present, Feastables is offered in 15 international locations worldwide. It has continued to supply training on the cocoa business to customers world wide, emphasizing its mission of getting kids off of cocoa farms and into native faculties whereas offering farming households a dwelling wage. The partnership with DiGiovanni will solely construct on that. (Feastables solely companions with farms that actively defend kids.)
DiGiovanni’s collaboration with the model not solely marks Feastables’ efforts to increase creator-driven partnerships, however highlights a long-lasting friendship between the chief and well-known influencer.
“Jimmy has at all times been an incredible good friend, so it solely made sense to work collectively on considered one of my favourite issues: chocolate!” DiGiovanni solely shared in an announcement for Us. “With our shared entrepreneurial spirit and fervour for giving again, I really consider this partnership has all of the substances for lasting influence.”
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The pair have collaborated on philanthropic efforts since 2022, once they helped to lift cash for the nonprofit FarmLink. They later collaborated onscreen in a YouTube cooking problem in July 2024, which garnered greater than 24 million views so far. With a shared ardour for giving again to the group, each MrBeast and DiGiovanni are hoping to positively influence hundreds of West African cocoa farmers via their efforts.
DiGiovanni, who can be a New York Occasions best-selling writer, first bought his begin within the kitchen as a toddler and attended Harvard College earlier than becoming a member of season 10 of Fox’s MasterChef. After ending third general, he launched a YouTube channel the place he’s gained greater than 25 million subscribers posting cooking content material. So far, he’s damaged a number of Guinness World Data and has collaborated with the likes of Tom Brady, Paris Hilton and Gordon Ramsay. By teaming up with considered one of YouTube’s hottest creators, he’s able to deliver some actual change to the business, one chocolate bar at a time.
There’s little question this partnership is ready to make some waves!