Netflix and TF1 introduced a brand new carriage deal, which is able to see Netflix supply reside broadcasts and on-demand content material from the French business broadcaster on Netflix in France. The deal, which kicks off in summer time 2026, will embody TF1’s French free-to-air channels in addition to its TF1+ streaming choices.
The deal marks a significant improvement in Netflix’s technique in France. Alongside high-end French dramas like Broceliande and Erica, TF1’s choices embody every day soaps (Demain nous appartient, Ici tout start), reality-TV programming, shiny ground exhibits reminiscent of The Voice and reside sports activities protection. Including that programming to its in-house choices marks an additional evolution for the streamer, which is transferring to broaden its viewers enchantment as its penetration in France nears saturation ranges, and matches, or tops, that of free-to-air nationwide broadcasters.
Netflix has an analogous near-saturation place throughout most of Europe, and it is going to be fascinating to see if the TF1/France cooperation will likely be a mannequin for different territories.
“This can be a first-of-its-kind partnership that performs to our strengths of giving audiences the very best leisure alongside the very best discovery expertise,” stated Netflix co-CEO Greg Peters, unveiling the settlement on the Cannes Lions pageant on Wednesday. “By teaming up with France’s main broadcaster, we are going to present French shoppers with much more causes to come back to Netflix on daily basis and to stick with us for all their leisure.”
The distribution settlement deepens the collaboration between TF1 and Netflix, which already co-produce collection collectively, together with Les Combattantes, L’Agence and Tout le bleu du ciel. Final 12 months, they partnered to co-produce Tout Pour La Lumière (All for Gentle), Netflix’s first-ever every day drama for France. The household collection, produced and co-financed by France’s Newen Studios, will exit on Netflix 5 days previous to its free-to-air broadcast on TF1 and TF1+
“I’m delighted about this new partnership with Netflix, with whom we have now already established robust relationships by way of formidable co-productions in latest months,” stated Rodolphe Belmer, CEO of TF1 Group. “As viewing habits shift towards on-demand consumption and viewers fragmentation will increase, this unprecedented alliance will allow our premium content material to achieve unparalleled audiences and unlock new attain for advertisers inside an ecosystem that completely enhances our TF1+ platform.”