Netflix Says 50 Percent of Global Users Now Watch Anime

Netflix doubled down on its world anime technique over the weekend, unveiling a slate of latest titles and contemporary footage throughout its showcase at Anime Expo in Los Angeles. The corporate additionally shared up to date viewership knowledge highlighting simply how far Japanese anime has are available in increasing from its former area of interest right into a powerhouse world content material class. 

In line with Netflix, greater than 50 p.c of its members — amounting to over 150 million households, or an estimated 300 million viewers — now watch anime. The corporate says anime viewership on the platform has tripled over the previous 5 years, with 2024 marking a record-breaking 12 months: 33 anime titles appeared in Netflix’s International High 10 (Non-English) rankings, greater than double the quantity in 2021.

The streamer additionally revealed that anime content material was seen over 1 billion instances globally in 2024, and that 80 to 90 p.c of customers decide to observe anime dubbed. To capitalize on the demand, Netflix has begun providing anime titles with dubbed audio and descriptions in as much as 33 languages.

Main the streamer’s upcoming slate is Sakamoto Days, the hitman-turned-family-man motion sequence primarily based on the favored manga. The primary season of the title spent 10 weeks in Netflix’s International High 10 and charted in 54 nations, together with Japan, Korea, France, and Argentina. New weekly episodes will start streaming on July 14.

One other high-profile launch is Cyberpunk: Edgerunners 2, a sequel to the acclaimed 2022 dystopian sequence from Studio Set off, set within the gritty universe of CD Projekt Purple’s Cyberpunk 2077 online game. At Anime Expo, Netflix debuted a primary teaser and new key artwork for the follow-up.

My Melody & Kuromi

For world followers of kawaii tradition, Netflix will premiere My Melody & Kuromi on July 24. The stop-motion sequence brings Sanrio’s beloved characters into an authentic journey the place they have to save their homeland, Mariland, from a looming menace.

Further upcoming anime titles teased at Anime Expo included Report of Ragnarok III, Beastars Closing Season and The Aromatic Flower Blooms with Dignity. Netflix emphasised the style’s continued development throughout demographics and areas, noting that latest anime hits have spanned motion (Jujutsu Kaisen, SPY x FAMILY), sci-fi (Gundam: Requiem for Vengeance), fantasy (Scrumptious in Dungeon), and slice-of-life romance (My Completely satisfied Marriage, Pokémon Concierge).

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