Prix Luciole Award Honors Poster Art at Cannes 2024

The inaugural Prix Luciole Awards ceremony, celebrating creative achievements within the discipline of movie poster design, passed off Friday at Le Grey d’Albion lodge in Cannes.

Co-sponsored by China’s main film ticketing platform, Taopiaopiao, and the Paris-based Alliance Cinéaste Chine-Europe, the Prix Luciole goals to lift consciousness of the significance of graphic design within the promotion of flicks, and to honor work that demonstrates distinctive design ideas, robust emotional resonance and visible affect in movie posters.

The Prix Luciole award for greatest poster, which carries an award of 1,000 euros, went to Belgian filmmaker Leonardo Van Dijl’s Julie Retains Quiet. The jury praised the trendy method of the poster, photographed by Max Pinckers and designed by Sophie Keij, in addition to its good stability of typography and pictures, intelligent use of empty areas and a strong picture alternative that delves into the character’s psychology.

The jury for the inaugural Prix Luciole consisted of Sheri Linden, a veteran movie critic for The Hollywood Reporter; Lionel Avignon and Stefan de Vivies, the artistic administrators and founders of Hartland Villa visible design studio; and Thomas Pibarot, knowledgeable adviser for the Cannes pageant’s Critics’ Week part.

Actor and screenwriter Wu Ke-Xi, who stars in director Constance Tsang’s Blue Solar Palace (nominated within the Critics’ Week part on the Cannes Movie Competition and winner of Le Prix French Contact du Jury) offered the highest prize, noting that “if we get a sure feeling from the poster, we are able to anticipate what sort of expertise we may have in the dead of night cinema corridor, and this is essential.”

The Jury Prize was awarded to the poster for Peter Ho-Solar Chan’s crime drama She’s Acquired No Identify, created by Huanghai Studio. This poster was acknowledged for its compelling aura of thriller and suspense, and the handcrafted high quality of an illustration that captures the sensation of an abruptly interrupted scene.

Particular Point out was awarded to A Fireland, designed by Mona Convert, the movie’s director. On the award ceremony, juror Pibarot stated the poster stands out for its creative collage work, and counseled its “uncooked spirit” and “minimalist but mysterious imagery that captivates the viewers, making it a singular graphic paintings that stands out in a world usually crammed with clichés.”

The Prix Luciole additionally offered an viewers award, based mostly on votes from Taopiaopiao audiences. The successful poster for Black Canine, a drama by Hu Guan that obtained the highest prize in Cannes’ Un Sure Regard sidebar, was celebrated for its conventional narrative spirit, harking back to poster artwork of yesteryear.

Just like the poster for She’s Acquired No Identify, it was designed by the Chinese language design studio Huanghai, whose previous designs have included posters for Hirokazu Koreeda’s Shoplifters and Hayao Miyazaki’s My Neighbor Totoro.