On the heels of a blazing scorching warmth wave, Local weather Energy has launched a well timed voter engagement marketing campaign titled “Too Scorching To not Vote.”
The initiative, designed to have interaction, educate and inspire individuals to vote for local weather and clear vitality champions within the upcoming elections, contains a roster of boldfaced title contributors, together with co-chairs Rosario Dawson, Invoice Nye, Sophia Bush, Jack Schlossberg, Misha Collins, Sierra Quitiquit, LaTricea Adams, Piper Perabo and Pattie Gonia. A part of their duties can be to encourage voters to get entangled and targeted on local weather points this 12 months.
The brand new marketing campaign launches in partnership with 13 organizations, together with the League of Conservation Voters Motion Fund, NRDC Motion Fund, Sierra Membership Political Committee, Excessive Climate Survivors Motion Fund, EDF Motion, TREEage, Feminist and Inexperienced New Deal Community. By means of digital video, movie star engagement, earned media, a content material creator program and grassroots engagement, Local weather Energy hopes to focus on younger ladies underneath 40, together with mothers and girls of coloration, throughout Arizona, Georgia, Michigan, North Carolina, Nevada, Pennsylvania and Wisconsin.
“From scorching temperatures to erratic climate patterns, local weather change is hitting residence more durable than ever. I’m standing with the ‘Too Scorching To not Vote’ marketing campaign as a result of it’s an opportunity to elect leaders who will arise for our surroundings and our communities,” Dawson mentioned. “This election is pivotal — we have to again candidates who’re dedicated to local weather options and reject those that would push us backwards.”
Nye, a famous science educator, TV host and media persona known as the upcoming election crucial in human historical past. “Vote with the local weather in thoughts.”
Added Bush: “We’re at a crossroads, and the ‘Too Scorching To not Vote’ marketing campaign is our name to motion. Let’s use our energy to help those that will make actual progress and tackle the environmental injustices disproportionately impacting Black and Brown communities. It’s time to show our issues into motion on the polls.”