Sabrina Carpenter Inks Deal As Redken Celebrity Ambassador

NEW YORK (CelebrityAccess) – “Please, please, please” be a part of Redken fifth Avenue NYC in welcoming worldwide celebrity Sabrina Carpenter because the model’s first-ever World Ambassador.

At present reaching a fever pitch in her profession, the singer and actress took the world by storm this 12 months, releasing not one however two undisputed songs of the summer time. Her singles “Espresso” and “Please Please Please” reached #1 on the Spotify international chart and #1 on the Billboard Sizzling 100 chart, respectively. Her much-anticipated second album, Quick n’ Candy, launched on August twenty third, was one of many greatest international debuts of 2024 and debuted at #1 on the Billboard 200, whereas her already sold-out tour international begins September 23.

And now, the worldwide icon embarks on her first-ever haircare partnership. The destined collaboration was born and bred within the salon all through Sabrina’s rise to fame – she has been a longtime lover of the esteemed skilled haircare model, attributing her signature blonde solely to Redken’s Shades EQ, the #1 demi-permanent hair gloss worldwide. Sabrina’s blonde bangs and bouncy fashion have captivated customers across the globe, a commerce secret her longtime hairstylist, Scott King, and colorist, Laurie Heaps, each credit score to Redken. Scott and Laurie have additionally joined the Redken skilled expertise roster.

No stranger to the highlight, Sabrina will even seem in promoting efforts throughout out-of-home, tv, programmatic, and social media for the L’Oréal-owned model. Redken has additionally joined as an official associate for her upcoming 29-city Quick & Candy US tour.

“Summer time could also be ending, however issues are heating up for us. We’re thrilled to welcome popular culture phenomenon Sabrina Carpenter to our Redken household. She’s been dominating all international music charts over the previous a number of months, and we are able to’t cease singing alongside to her newest singles. In fact, we are able to’t speak about Sabrina with out mentioning her iconic hair. From social media to the streets of New York and in all places in between, everyone seems to be obsessing over her bangs, her blonde and her blowout. That is our greatest partnership to this point, and we couldn’t be extra excited. Sabrina’s unapologetic angle, infinite ambition and magnetic vitality completely align with our core model values. We are able to’t wait to disclose our first marketing campaign. It is a true collaboration, highlighting Sabrina’s distinctive aesthetic and Redken’s skilled legacy. Belief me after I let you know to be careful for a giant bang!” Severine Breton, Redken Model President.

“Magnificence, particularly my hair, is a giant a part of my id,” says Carpenter. “I’ve at all times dreamed of partnering with a hair model and waited to search out the appropriate associate. It’s been the key to maintaining my hair wanting its finest, and I can’t wait to share what we’ve been engaged on collectively.”