The community of Barça shops continues to increase and president Joan Laporta, vice-president Rafa Yuste, administrators Josep Ignasi Macià and Joan Soler, and President Workplace member Enric Masip made the many of the first crew’s journey for the Rayo Vallecano recreation to formally open Barça’s second Barça Retailer in Madrid. The primary retailer opened in December 2022 and it has one of many highest turnovers of the Membership’s proprietary shops. The Barça Retailer in Madrid (C/Arenal 9) is within the metropolis centre at an excellent location just like the historic Palacio de Gaviria, near the well-known Puerta del Sol plaza. On opening it grew to become the primary proprietary retailer outdoors of Catalunya.
The brand new 140 sq. metre retailer promoting Barça merchandise shall be positioned on the primary flooring of Terminal 4 on the Madrid airport. The opening of the brand new retailer will make Barça the one soccer membership to have a proprietary retailer at Madrid Barajas airport. The Madrid airport serves essentially the most passengers in Spain and Barça hope that the Barça Retailer in T4 will change into a location for Barça followers from all over the world who wish to purchase something from first crew kits to coaching gear, the unique Barça-designed collections for blaugrana followers of all ages, and all nature of Membership-related merchandising.
Enlargement continues
With in the present day’s opening of the shop in T4, FC Barcelona now has 14 proprietary Barça Shops, eight of which have been opened in the course of the 2022/23 season. These embody the Canaletes, Passeig de Gràcia, and Sagrada Família shops positioned at strategic places within the metropolis of Barcelona. The Membership additionally has totally different shops in El Corte Inglés, two of that are in Barcelona, particularly within the Diagonal and Plaza Catalunya shops, with two in Palma.
Barça assumed direct management of administration in June 2018, creating BLM (Barça Licensing & Merchandising) with the purpose of recovering direct management over the model and taking advantage of its merchandising rights to proceed increasing globally and develop the retail enterprise enlargement plan.
14 proprietary shops and 4 franchise shops
As such, the Membership now has the next proprietary Barça Shops:
Spotify Camp Nou, Canaletes, Passeig de Gràcia, Madrid, T4 Madrid Barajas, Centre Comercial Arenas, Poble Espanyol, Barça Retailer & Exhibition Sagrada Família, Westfield La Maquinista, Parc Central Tarragona, Aeroport T1 (Barcelona), Aeroport T2 (Barcelona), La Roca Village and Maremàgnum
Along with these 14 shops, there are 4 franchise Barça shops positioned in Palma, Salou, Platja d’Aro and on Ronda Universitat in Barcelona.
T2 Barcelona retailer relocation
The Membership’s Barça Retailer in Barcelona airport T2 was not too long ago moved to a extra central location, making it simpler for travellers to buy their Barça merchandise. The change was led to by AENA implementing an strategy to enhance the service to travellers leaving the Catalan airport, the second most essential in Spain.