LOS ANGELES (CelebrityAccess) – SiriusXM has introduced a major new multi-year settlement with Alex Cooper, the creator and host of the favored podcast “Name Her Daddy.” This deal, set to roll out in 2025, features a complete programming growth technique that can see Cooper create unique content material for SiriusXM. The settlement additionally offers SiriusXM unique promoting and distribution rights for “Name Her Daddy” and different exhibits from Unwell Community, the media firm Cooper not too long ago launched together with her husband, Matt Kaplan.
Cooper expressed her pleasure concerning the partnership: “I’m past excited to work with SiriusXM. The Daddy Gang will at all times be my high precedence, and with SiriusXM, we are going to proceed to seek out new methods to evolve and supply my listeners with the most effective expertise. The Daddy Gang desires extra, so we’re on the brink of give them extra…I can’t look forward to this new chapter to start.”
Scott Greenstein, President and Chief Content material Officer at SiriusXM, praised Cooper’s affect, saying, “Alex’s fearless, unfiltered strategy, the place no subject is off the desk, has created a passionate and devoted fanbase that’s unmatched in podcasting and completely aligns with the content material that SiriusXM subscribers have come to like and count on from us. Alex is the voice of a brand new technology, and I can’t wait to see what we do collectively within the years to come back.”
The deal additionally grants SiriusXM Media unique world advert gross sales rights for each the video and audio variations of “Name Her Daddy” and the whole Unwell Community lineup, which incorporates exhibits like “Sizzling Mess with Alix Earle,” “Fairly Lonesome with Madeline Argy,” “Boyfriend Materials with Harry Jowsey,” and “In Your Goals with Owen Thiele.” This expands SiriusXM’s attain, as its podcast community already engages 1 in 2 podcast listeners within the US every month.
Unwell Community joins the unparalleled lineup of podcasts and media corporations represented solely by SiriusXM Media, together with SmartLess Media and its hit present “SmartLess” with Will Arnett, Jason Bateman, and Sean Hayes; Ashley Flowers’ audiochuck and its chart-topping “Crime Junkie;” Crooked Media and its flagship “Pod Save America;” and lots of extra, along with SiriusXM’s award-winning exhibits corresponding to “Conan O’Brien Wants a Pal” and the entire Staff Coco roster, “99% Invisible,” and “How Did This Get Made?”.
“Name Her Daddy,” launched in 2018, has turn into a cultural phenomenon, persistently rating among the many most-listened-to podcasts globally. Cooper’s interviews, identified for his or her uncooked honesty and humor, sort out varied matters, from relationships and psychological well being to tradition and private empowerment. Her visitor record consists of high-profile names corresponding to Jane Fonda, Christina Aguilera, Gwyneth Paltrow, Hailey Bieber, Lil Dicky, John Legend, Insurgent Wilson, Miley Cyrus, and Publish Malone.
Along with “Name Her Daddy,” Cooper’s media firm, Trending, and its subsidiary Unwell Audio Community intention to raise the voices of Gen Z. The community has already signed high creators and influencers who will work with Cooper to develop new multiplatform tasks.