Sony, Eleventh Hour in Deal With Tobi Olujinmi Black, Female TV Label

Sony Photos Tv (SPT) and Eleventh Hour Movies (Magpie Murders), during which SPT owns a majority stake, have struck a first-look take care of Tobi Olujinmi’s Black female-led scripted tv label Hill 5.14 Media.

Olujinmi, a producer and former growth producer at Eleventh Hour, launched Hill 5.14 in late 2022 as a “scripted TV and audio label, producing distinctive ‘gentle on a hill’ content material for international audiences.”

Calling it “a house for excellent various tales” and “a vacation spot of a number of the greatest black British expertise,” SPT stated Friday that “by means of its first 12 months and a half Hill 5.14 has established itself as an rising artistic power within the business with a number of funded and superior developments throughout each U.Ok. and worldwide networks and streaming platforms.”

The label has collaborated with such writers as Phoebe Okeowo (The Energy), Bella Heesom (Intercourse Training), Victoria Asare-Archer (Lacking You) and Thara Poopla (Intercourse Training). “The corporate’s bold however genuine strategy to storytelling has attracted onscreen expertise together with Weruche Opia (I Could Destroy You), Adelayo Adebayo (The Responder) and Adjoa Andoh (Bridgerton), who additionally fronts the Hill 5.14 produced podcast Uncover Me,” SPT stated.

Eleventh Hour may have a first-look choice to co-develop and co-produce TV initiatives on the Hill 5.14 slate, with SPT performing because the distributor for these initiatives.

“I’m past thrilled to be working with Sony Photos and EHF for the following section of Hill 5.14’s journey. It’s the dream workforce,” stated Olujinmi, founder and govt producer of Hill 5.14. “Their joint experience, expertise and observe document of delivering distinctive drama will assist in constructing Hill 5.14 as a worldwide manufacturing firm.”

Paula Cuddy, co-CEO and artistic director of Eleventh Hour, and Eve Gutierrez, the agency’s co-CEO and govt producer, added: “From the second we met Tobi, we beloved her dynamic outlook, enterprise, and artistic sensibilities. Instinctively we knew she’d do all she might as a producer to make issues occur.”

Matthew Justice, govt vp, head of U.Ok. & Europe at SPT, stated: “Telling tales which have the capability to open eyes, showcase expertise, and join with audiences the world over is what we love at Sony Photos, and Tobi has constructed an organization in Hill 5.14 which has shortly develop into a house for excellent expertise.”

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