Christoph Behm (Picture Credit score: Koroll Fotos)
BERLIN, DE (CelebrityAccess) – Sony Music has introduced the promotion of Christoph Behm to Chief Government Officer (CEO) of the Germany, Switzerland and Austria (GSA) corporations starting September 1, 2024. Reporting to Daniel Lieberberg, President of Sony Music Continental Europe and Africa, Behm will proceed to be based mostly in Berlin. In his new position, he’ll oversee the GSA area’s technique and operations. He’ll change Patrick Mushatsi-Kareba who’s departing the corporate on the finish of August.
A 13-year veteran of Sony Music GSA, Behm most not too long ago held the position of Senior Vice President of the Business Division for the GSA firm. There, he ran a big workforce, together with the profitable Household Leisure enterprise. During the last two years, his accountability has elevated to managing the essential Catalog division and overseeing the gross sales and streaming groups.
In making the announcement, Lieberberg mentioned, “Christoph has performed an essential position in constructing and increasing our enterprise throughout this area throughout the streaming period. He has labored intently with our artists to deliver their music to new followers innovatively and has embraced steady business change to create alternative regardless of quickly shifting paradigms and enterprise fashions. Christoph’s deep understanding of our DSP companions and creativity as a pacesetter for almost 10 years will serve him properly in his new position as we at all times work to adapt for the longer term.”
Behm mentioned, “It fills me with delight to now lead the corporate that I’ve served in numerous roles for therefore a few years. I can’t wait to begin with the wonderful workforce at Sony Music GSA and convey out the perfect in our artists day by day. We’re at one other thrilling time for our business, and I look ahead with nice confidence to this subsequent chapter for Sony Music GSA.”
Behm started his profession with Sony Music, becoming a member of in 2011 to handle digital gross sales. He labored with the corporate’s artists and catalog to market their music throughout numerous digital service suppliers (DSP). Because the Firm’s first key account supervisor for Spotify, he rose to turn into Head of Streaming for the GSA area in 2016. Within the following years, the scope of his work for the corporate was constantly expanded as he gained accountability on strategic and analytical ranges and advertising the Firm’s repertoire.