LOS ANGELES (CelebrityAccess) — Digital ticketing firm True Tickets introduced a brand new partnership with the The Music Heart in Los Angeles, one of many nation’s largest performing arts facilities.
The deal will see True Tickets present digital occasion ticketing providers to for The Music Heart’s slate of performances and cultural occasions, curated by its in-house programming division, TMC Arts.
Situated in Downtown Los Angeles, The Music Heart’s campus consists of 4 famous theaters — the Dorothy Chandler Pavilion, Ahmanson Theatre, Mark Taper Discussion board, and Walt Disney Live performance Corridor — together with outside efficiency and occasion areas similar to Jerry Moss Plaza and Gloria Molina Grand Park.
“Partnering with True Tickets permits us to supply our audiences a extra streamlined, safe ticketing course of,” mentioned Bonnie M. Goodman, senior vice chairman of promoting and communications for The Music Heart. “As we rejoice our sixtieth anniversary in 2024, this partnership displays our ongoing dedication to innovation and inclusivity, making certain our friends can extra simply and securely entry tickets for each our dance residencies and the varied array of TMC Arts occasions we current every year.”
Ken Lesnik, head of enterprise growth at True Tickets, added: “We’re thrilled to hitch forces with The Music Heart. Our expertise is designed to guard patrons from the rising risk of ticket scams, whereas additionally offering an environment friendly and seamless ticketing expertise. This partnership represents a major step ahead in making certain that audiences can deal with having fun with world-class performances and experiences for which The Music Heart is thought.”