Common Music Group and UCLA‘s Herb Alpert Faculty of Music introduced the creation of the Berry Gordy Music Business Scholarship on Monday, the most recent namesake on the college for the famed founding father of Motown.
The scholarship comes simply over a yr after Gordy’s $5 million helped establish UCLA’s Berry Gordy Music Industry Center last Might. The brand new scholarship is designed for college kids within the music trade program to assist pay for instructional bills together with tuition and housing. One pupil can be chosen annually, and recipients can be eligible for the scholarship on consecutive years primarily based on monetary want.
“For greater than 65 years, Berry Gordy’s identify has been synonymous with artistry and the transformative energy of music,” UMG chairman and CEO Lucian Grainge stated in a press release. “By way of this scholarship, UMG is honoring his enduring legacy by investing in a brand new era of younger individuals who will assist carry that spirit ahead — creators and changemakers, who could have a chance to mirror the innovation and entrepreneurial genius that Mr. Gordy helped convey to the world by means of Motown, Tamla and the pioneering sound of Detroit.”
The director of the Gordy Heart, will choose the scholarship recipient annually, UCLA stated, and the recipient can be “a pupil demonstrating distinctive promise and monetary want.”
“I’m thrilled that my buddy Sir Lucian Grainge and Common Music Group have dedicated to help this program with their endowment that can assist open doorways for a lot of extra college students and proceed to pave the best way for music to be a power for good and alter,” Gordy stated in a press release. “The middle supplies important alternatives for college kids at UCLA to assist put together for careers within the music trade, in order that future generations of younger expertise will proceed to innovate, encourage and convey collectively tradition and communities by means of the ability of music.”
Robert Fink, appearing dean of the Herb Alpert Faculty of Music and director of the Gordy Heart, stated the partnership “displays our perception that rising entry to schooling {and professional} coaching is a strong device for remodeling the music trade,.”
“This endowment ensures that the subsequent era of music executives, artists, and entrepreneurs is not going to solely be impressed by Berry Gordy’s legacy of innovation but in addition outfitted to construct on it,” he stated.