LOS ANGELES (CelebrityAccess) – United Expertise Company introduced the launch of a devoted Christian music division.
The brand new division might be helmed by Jonathan Roberts, an trade veteran with a give attention to Christian music who joined the company in Could.
“UTA is deeply dedicated to the expansion of the Christian music division,” says Scott Clayton, UTA Companion and Co-Head of UTA’s Music division. “We’re leveraging the total power of the company, bringing collectively brokers who’re impressed by the style and its reference to followers.”
In keeping with UTA, the brand new division will function an extension of UTA’s Heartland initiative, which was based in 2020 by UTA Agent Nick Barnes, leveraging the corporate’s community to create new alternatives for shoppers, from model partnerships to music crossovers.
The brand new division displays UTA’s expanded give attention to Christian music and the expansion of the company’s roster to incorporate artists reminiscent of Brandon Lake, the lately signed Paul Wickham, and Forrest Frank, who was lately named Billboard’s #1 High New Christian Artist for 2024.
Different UTA shoppers within the Christian music area embody Lecrae, Elevation Rhythm, Mosaic MSC, bodie, Sam Rivera, and gio.
“We’re witnessing an unprecedented second within the music trade, the place Christian music is resonating with wider audiences,” says Roberts. “UTA’s roster of Christian artists displays the rising demand for the style and we’re thrilled to be a part of this thrilling second alongside these artists.”