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Back in late 2024, I took a trip to New York City to check out a few tourist traps like the Krispy Kreme flagship store and Hershey’s Chocolate World. While I was in town, I ended up at a Van Leeuwen ice cream shop inside a bougie mall, where I found cans of their very limited edition collaboration with Liquid Death: Hot Fudge Sundae Flavored Sparkling Water. I paid way more than I should have for a couple cans and found myself exceptionally whelmed with the flavor. Yes, it was certainly a hot fudge flavored water… but why?
Regardless, that’d surely be the weirdest Liquid Death I’d ever drink, right? There’d never be a Fruity Pebbles Sparkling Water or a Strawberry Pop-Tart Iced Tea or anything like that. And even if there were, there wouldn’t be anything stranger lurking in the shadows… Unfortunately, back here in reality, the innovation wheels never stop turning. The scientists at Liquid Death Labs are always churning out unique beverages in their iced tea and water lines. This time around, I have their second-ever chocolate-related collaborative sparkling water (which isn’t a lot, but it’s really weird it’s happened twice).
Fittingly for Halloween, the gothic water brand has created a water inspired by an iconic Beggars’ Night treat… sort of. See, Liquid Death has made the somewhat controversial choice to partner with MrBeast’s Feastables for this Peanut Butter Cup water. (If you’ve got strong negative opinions on this particular brand, please read through the end of the piece for a little disclaimer.) Liquid Death was nice enough to send over a pack of this bizarre new Peanut Butter Cup sparkling water. Let’s find out whether this is more than just a scare or if I’ll be trying to pawn the rest of the pack off on neighborhood kids come October.
Ugh, why are you giving free promotion to MrBeast?
Whether it’s here on Sporked or on social media, I’ve gotten nasty comments every time I cover this particular collaboration. I appreciate the feedback, but if I start moral grandstanding about MrBeast’s dirty laundry, I’d be obliged to do that with all the other companies I cover. If I start digging into every corner of these multinational corporations, I’m not going to have anything to write about. If only there was a well-known phrase about consumption under capitalism…

