John Legend, Kerry Washington, Stevie Surprise and LeToya Luckett-Coles are lending their voices to Kamala Harris‘ marketing campaign in a brand new radio push geared toward focusing on Black voters.
As a part of a Democratic presidential candidate’s first-ever seven-figure “I Will Vote” advert marketing campaign, the recognizable voices will seem in advertisements in 55 Black publications and on 48 Black radio stations throughout the nation.
The advertisements characteristic the influential singers/actors/producers sharing how Democrats are preventing for decrease prescription drug costs, entry to reproductive well being care and an financial system that works for everybody whereas stressing the significance of voting.
“That is Kerry Washington, and I’m right here to remind you that your vote is your voice, and your voice is your energy,” says the Scandal actress and activist in her advert. “If you’d like an financial system that works for all of us, if you wish to decrease the price of residing, if you would like a president that places us and our communities first, then you definately obtained to get out and vote.”
Luckett-Coles messages in her advert, “Y’all, there are a number of girls in states throughout this nation which are actually dying as a result of they rolled away our rights to reproductive well being care. Now we have to indicate as much as the polls, and we’ve to vote. Now we have to talk up. Now we have to indicate up. We might be the change.”
Legend says, “Voting is one of the simplest ways to verify we get the progress that we’re in search of” and Surprise urges, “This election, all elections, are so vital. It determines our future.”
“This funding showcases Democrats’ unwavering dedication to reaching Black voters the place they’re and thru the platforms they belief — together with acquainted Black voices that can attain them on the airwaves — to make sure they’ve the assets they should solid their poll in an important election of our lifetimes,” says Democratic Nationwide Committee Chair Jaime Harrison in an announcement.
The advertisements are launch as Democrats engaged with younger Black voters at Spelman School and Morehouse School for Spelhouse Homecoming over the weekend for the ultimate cease of the DNC’s HBCU Homecoming Tour in partnership with BET We V.O.T.E.
“Black voters are the guts of the Democratic Celebration and we aren’t taking them as a right,” provides DNC Nationwide Political Director Brencia Berry.
On Friday, Harris reached extra voters when Beyoncé made an look at her Houston rally and endorsed the Democratic presidential nominee.
“We’re on the precipice of an unlimited shift,” Beyoncé instructed the gang. “I’m not right here as a celeb. I’m not right here as a politician. I’m right here as a mom, a mom who cares in regards to the world our youngsters stay in, a world the place we’ve the liberty to regulate our our bodies, a world the place we aren’t divided, our previous or current or future.”
She added, “We’re all a part of one thing a lot larger. We should vote and we’d like you.”
The 32-time Grammy-winning singer, who was joined by mom Tina Knowles and nation music’s Willie Nelson, has been among the many high-profile Hollywood supporters for Harris, as her “Freedom” monitor has grow to be the anthem for Harris’ 2024 marketing campaign. However Beyoncé’s look put an finish to months of rumors about when the Cowboy Carter crooner would publicly endorse Harris.