Within the authentic 1996 Completely happy Gilmore movie, Adam Sandler’s title character learns to like the sub. In a memorable scene that begins inside a Subway restaurant and ends with Gilmore in a TV industrial teeing a sub right into a fan’s mouth, the meals model was entrance and middle.
So it’s becoming that Subway is returning for Completely happy Gilmore 2, this time on Netflix. This time, nonetheless, it’s Gilmore’s arch-nemesis Shooter McGavin (performed with inventive aptitude by Christopher McDonald) who’s taking part in a starring position, in commercials, social movies and even cardboard cutouts, the place he would be the face of Subway’s Completely happy Gilmore meal (with 4 collectible cups!).
“Subway was a giant a part of the primary one, and they also stepped up and wished to be in the second as properly,” says McDonald, talking with The Hollywood Reporter earlier this week. “Fortunately we had some nice writers from the Completely happy Gilmore camp who gave me some actually enjoyable traces. We’re mainly celebrating one of many nice franchises on the market for quick meals, and being a fan of it, it was a no brainer for me.”
McDonald says he first discovered concerning the sequel when attending the taping for Love You, Sandler’s 2024 comedy particular for Netflix.
“I checked out him and went, are you kidding me? Are we lastly going to make the sequel?” McDonald remembers, including that he (inadvertently, he says) talked about the sequel on Dan LeBatard’s radio present. “The thrill acquired on the market, and it went type of viral.”
The Subway marketing campaign, together with the branded Completely happy Gilmore meal and having Shooter as its new spokesperson is an element of a bigger model partnership effort that Netflix has put behind the movie, with U.S. Financial institution and golf gear model Callaway additionally partnering with the streaming big.
U.S. Financial institution is sponsoring the golf tour within the movie, and can roll out advertisements on Netflix and broadcast TV, that includes sports activities and golf broadcasting legend Verne Lundquist and Completely happy Gilmore 2 announcer (and producer) Jack Giarraputo, in addition to U.S. Financial institution’s model ambassador, PGA Tour professional Collin Morikawa.
Callaway, in the meantime, will launch restricted version gear based mostly on the movie and Gilmore, who makes use of the golf equipment on the hyperlinks.
“Completely happy Gilmore is a type of uncommon movies that lives on in tradition as a result of followers really like it — it’s quotable, it’s chaotic, and it’s acquired coronary heart,” says Magno Herran, vp, model advertising and marketing and partnerships for Netflix. “After we thought of companions for Completely happy Gilmore 2, Subway, U.S. Financial institution and Callaway every introduced one thing that naturally aligned with the story, the characters and the legacy of the unique film. We’re all the time intentional about making certain that these collaborations don’t simply present up, however they present up in a manner that feels natural to the Completely happy universe and brings actual worth to followers.”
As Netflix pushed into promoting and sponsorships, model integrations develop into all of the extra essential. Particularly, model partnerships that appear natural and genuine are those finest acquired by shoppers. The streaming big clearly thinks Subway, U.S. Financial institution and Callaway match the invoice for the high-profile sequel.