Spotify is sending on-line surveys in search of suggestions to artists and their groups utilizing the Spotify For Artists platform.
“We’d like to know the way you and your groups use Spotify, and establish alternative to make the expertise higher for customers such as you,” reads the e-mail. “Your suggestions will assist us form the way forward for Spotify.”
The survey asks the same old questions together with their function (artist, label, marketer), their familiarity with key options, how they use Spotify For Artists and what they consider it.
However they survey additionally asks extra poignant questions together with:
- To what extent do you agree or disagree with the next assertion?
- “The cash I earn from Spotify is a good portion of my total revenue from music.”
- To what extent do you agree or disagree with the next assertion?
- “Having my music included in editorial playlists is necessary to me.”
Whereas Spotify deserves credit score for asking these troublesome questions, even when the responses come again overwhelmingly detrimental, it’s unlikely to have an effect.
Spotify just isn’t going to begin paying artists extra or sprinkling extra unknowns into its hottest playlists.
Nor, can we suspect, are they going to share the outcomes of this survey.
Bruce Houghton is the Founder and Editor of Hypebot, a Senior Advisor at Bandsintown, President of the Skyline Artists Company, and a Berklee Faculty Of Music professor.