Paramount World needs to take Las Vegas guests to the Hazard Zone.
The media firm is partnering with Introduction Allen Leisure to create and launch a completely immersive expertise primarily based on its Prime Gun franchise, which stars Tom Cruise.
The expertise can be constructed on an undeveloped web site at The Strat Lodge on the Las Vegas Strip, and whereas particulars stay, uh, labeled for now, the businesses promise a mix of rides and storytelling, using superior expertise and, after all, jet simulators.
The businesses are additionally planning to recreate the Onerous Deck bar from Prime Gun: Maverick, promising reside piano singalongs so guests can channel their interior Miles Teller and sing “Nice Balls of Fireplace.”
Prime Gun has had a resurgence for the reason that success of Prime Gun: Maverick in 2022, and Paramount is betting that its adrenaline-soaked nature will translate to an thrilling experiential enterprise. Whereas the preliminary Prime Gun Las Vegas (working title) is ready to open in 2028, the businesses say that they’re actively exploring potential enlargement areas within the U.S. and elsewhere all over the world.
Immersive experiences have turn into one thing of a progress enterprise for the leisure business. Whereas Disney and Common proceed to pour billions into their international theme parks (Common simply opened its newest park, Epic Universe, this week), many firms are additionally exploring smaller, extra targeted efforts. Netflix, for instance, is ready to open its first two Netflix Homes later this 12 months in Pennsylvania and Texas, and Common can also be experimenting, planning a horror-themed Las Vegas attraction for later this 12 months, and a smaller youngsters theme park in Texas subsequent 12 months.
Paramount, for its half, appears content material with strategically licensing its IP for immersive experiences, together with an indoor theme park in New Jersey primarily based on Nickelodeon, a deal to carry Spongebob to Common’s Texas park, and now Prime Gun.
“This modern enterprise marks a brand new milestone for Prime Gun and expands Paramount’s portfolio of immersive leisure,” mentioned Pam Kaufman, president and CEO of worldwide markets, international shopper merchandise and experiences at Paramount. “Paramount is dedicated to delivering genuine, mind-blowing experiences for followers, and Mark Introduction and Invoice Allen are the right workforce to make this vacation spot soar.”
“The Prime Gun movies are one of the emotionally charged tales of our time,” added Mark Introduction, co-founder of Introduction Allen Leisure and creator of Las Vegas’ New York New York Lodge & On line casino. “We’re proud to unite with Paramount to carry this timeless, action-packed epic to life — delivering experiences that embody teamwork, excellence, the exhilaration of velocity and the joys of flying. We’re pulling out all of the stops and looking out ahead to bringing Prime Gun to even greater heights on the Strip and past!”