Laver Cup & ATP announce five-year extension to partnership | ATP Tour

Laver Cup

Laver Cup & ATP announce five-year extension to partnership

Extension comes as Laver Cup enters seventh version

September 20, 2024

The Laver Cup and the ATP have right now introduced a five-year extension to their present certification settlement, which started with Laver Cup 2019, and each renews and enhances their partnership.

This extension comes because the Laver Cup enters its seventh version right now at Uber Area in Berlin, marking a major milestone for the occasion because it continues to deliver collectively tennis superstars from the previous, current and future in an exhilarating workforce competitors and a novel celebration of the game.

The Laver Cup, the place high gamers from Europe tackle their counterparts from the remainder of the world, will proceed to profit from the ATP’s international attain, advertising and marketing companies — together with press and social media — and operational assist, together with officers and physios.

“We’re delighted to proceed our partnership with the ATP,” stated Tony Godsick, Laver Cup Chairman and CEO of TEAM8.

“Their recognition validates the Laver Cup imaginative and prescient, which is to deliver collectively the world’s high gamers – rivals year-round – as teammates, to have a good time and honour the legendary Rod Laver and his compatriots, whereas rising curiosity on this fantastic sport at new locations world wide.”

“The Laver Cup has rapidly established itself as a novel spotlight of our season,” added ATP Chairman, Andrea Gaudenzi. “The passionate reception it receives from each the gamers and followers at each metropolis it visits speaks volumes and we actually worth the nice potential Laver Cup has to draw new followers across the globe. We’re delighted to be supporting its continued progress.”

Roger Federer, a driving pressure behind the creation of the Laver Cup, shared his enthusiasm about the way forward for the occasion.

“I’m extremely happy with what we’ve constructed with the Laver Cup,” stated Federer. “Turning into recognised as a part of the ATP Tour 5 years in the past was an vital milestone. It’s been unbelievable to see the way in which gamers, companions and followers across the globe have embraced Laver Cup. I’m excited for its future.”

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This yr marks the ultimate look of legendary Laver Cup captains and former rivals Bjorn Borg and John McEnroe, who’ve served as Group Europe and Group World captains, respectively, because the event’s inaugural yr in 2017.

“The Laver Cup has been an enormous success, and I’ve been honoured to be a part of it from the start,” stated Borg as he mirrored on his involvement with the occasion.

“The values this occasion stands for—dedication to excellence, a deal with the workforce, respect for the opponent, and a love for the sport—are issues we see again and again all through the competitors. It’s been a privilege to steer such a proficient group of gamers on this iconic competitors.”

“What the Laver Cup has achieved in only a few years is unbelievable,” McEnroe added. “This occasion captures the essence of what tennis is all about: competitors, ardour, innovation and sportsmanship. I’ve loved each second as captain of Group World, and I can’t wait to see how the Laver Cup continues to encourage gamers and followers alike sooner or later.”

Since its inception in 2017, the Laver Cup has quickly established itself as some of the anticipated occasions on the tennis calendar. The five-year extension of this settlement between the Laver Cup and the ATP underscores the occasion’s success and its skill to contribute to tennis’ progress globally.