NEW YORK (CelebrityAccess) – Forward of the NFL’s 2024 kickoff, SeatGeek—the high-growth expertise platform remodeling the stay occasion expertise for followers, groups, and venues—is introducing Events. This new ticket-sharing characteristic lets followers simply invite, share, and handle tickets as a bunch. Impressed by reservation apps like Airbnb and VRBO, Events provides a seamless approach for ticket homeowners to ship occasion invitations to a bunch whereas sustaining management of all of the tickets, making group attendance extra handy than ever. Events is the primary characteristic of its form for a significant ticketing platform, setting a brand new customary for group attendance and gross sales.
With Events, hosts can rapidly ship an invitation through a hyperlink to a bunch, permitting (invited) friends to create or signal into their SeatGeek account to assert their ticket. In contrast to conventional cell transfers, the place ticket possession is misplaced as soon as the ticket is transferred, Events permit the host to keep up management. If a visitor can now not attend, the host can simply revoke the ticket and reassign it to another person. This ensures ticket safety and permits SeatGeek companions to provide their followers a extra customized occasion expertise.
After the pandemic supercharged cell ticketing adoption, search curiosity in “learn how to switch tickets” considerably elevated. Events assist enhance the group switch course of for followers and supply venues and groups with insights into occasion attendance. SeatGeek’s analysis discovered that venues have visibility into solely about 40% of attendees. By leveraging the info from Events, venues and groups can maximize fan experiences, optimize advertising methods, and drive income progress with tailor-made promotions and gameday upgrades.
“Fan knowledge is simply knowledge until you make it straightforward for shoppers to really use it,” mentioned Russ D’Souza, President of Provide and co-founder of SeatGeek. “Events, together with our fan expertise platform, Rally, is a part of our bigger imaginative and prescient to make the ticket greater than only a ticket. By bettering how we use knowledge, we empower venues and groups with the power to personalize the occasion expertise, refine their advertising efforts and construct lasting fan loyalty.”
Events are actually accessible for a lot of occasions throughout SeatGeek and can proceed rolling out for all NFL video games forward of the 2024-2025 season, which kicks off September 5.