SYDNEY, AUS (CelebrityAccess) – The Playbill Group, an Australian venue administration specialist, has introduced a brand new partnership with AEG Presents, a number one reside occasions firm based mostly in Los Angeles, and Frontier Touring, an Australasian live performance promoter and a part of The Mushroom Group.
Based in Sydney in 1958 by Brian and Jocelyn Nebenzahl, Playbill Group has a wealthy historical past in Australia’s leisure business. The family-owned firm operates in over 10 international locations, managing venues and concessions throughout Australia and Asia. Notably, Playbill manages Sydney’s iconic Hordern Pavilion, which is celebrating its a hundredth anniversary this yr and can host the ARIA Awards once more.
Playbill additionally merchandises for theatrical productions, together with musicals, nationwide theatre and music corporations in 12 international locations worldwide, together with Chicago, Magnificence & The Beast, and Tina: The Tina Turner Musical, and companions with main sporting groups and operates venue concessions throughout the nation and in Asia.
Below the brand new partnership, Playbill’s administrative division will stay unchanged. Michael Nebenzahl will proceed as Managing Director, main the corporate’s enlargement from its unique give attention to Australia and New Zealand to operations in Singapore, Hong Kong, Taiwan, Korea, China, the Philippines, South Africa, the UK, and the USA.
Nebenzahl expressed pleasure in regards to the partnership, stating, “I’m delighted to accomplice with AEG Presents and Frontier Touring on this subsequent part of the Playbill journey. We now have at all times prided ourselves on serving our clients… In AEG, we’ve got discovered a like-minded accomplice to proceed to honor the legacy my mother and father created once they based the enterprise.”
Dion Brant, CEO of Frontier Touring, highlighted the shared values between Playbill and Frontier, saying, “Australian-founded household corporations are proving aggressive on the worldwide stage… We expect very equally, we’ve got related values, and we’ve got an identical tradition.”
Whereas monetary phrases of the partnership weren’t disclosed, this collaboration marks one other vital transfer for AEG, which not too long ago introduced its help for a brand new live performance venue in Portland, Oregon, and is in search of a naming rights accomplice for its upcoming reside music corridor at Olympia in London.