Parent of WWE and UFC is buying Professional Bull Riders, On Location and IMG for $3.25 billion

The father or mother firm of WWE and UFC is shopping for Skilled Bull Riders, On Location, and IMG from Endeavor Group in an all-stock deal valued at $3.25 billion.

The deal is a part of Endeavor’s efforts to shed a few of its belongings because it seems to be taken personal in a proposed transaction with personal fairness agency Silver Lake, which was introduced in April. Ariel Emanuel, who serves as CEO of Endeavor, can also be govt chair and CEO of TKO.

Skilled Bull Riders is a bull driving league that has greater than 200 annual reside occasions, roughly 1.25 million followers, and reaches greater than 285 million households in additional than 65 territories. On Location gives premium experiences for followers attending greater than 1,200 sporting occasions, such because the Tremendous Bowl, Ryder Cup and NCAA Closing 4. IMG is a distributor and producer of sports activities content material, packages and sells media rights and model partnerships, and gives consulting, digital providers and occasion administration to purchasers such because the Nationwide Soccer League and Nationwide Hockey League.

Father or mother firm TKO Group mentioned Thursday that the acquisition from Endeavor Group will complement its current companies in addition to broaden its attain within the premium sports activities market.

“PBR, On Location, and IMG are industry-leading belongings that meaningfully improve TKO’s portfolio and strengthen our place in premium sports activities globally,” TKO Chief Working Officer Mark Shapiro mentioned in an announcement. “Inside TKO, they’ll assist energy the expansion of our income streams and place us to seize much more upside from a few of the most tasty elements of our sports activities ecosystem: media rights, reside occasions, ticket gross sales, premium experiences, model partnerships, and web site charges.”

As a part of the deal, Endeavor will obtain about 26.14 million widespread models of TKO Working Co. and can subscribe for an equal variety of shares of TKO’s Class B shares. Endeavor is predicted to personal roughly 59% of TKO, whereas TKO’s current shareholders will personal the remaining 41% upon completion of the transaction.

The deal is predicted to shut within the first half of subsequent yr.

TKO Group additionally introduced Thursday that its board has authorised the repurchase of as much as $2 billion of its widespread inventory.

Shares of TKO Group Holdings Inc., based mostly in Stamford, Conn., rose greater than 1% earlier than the opening bell.